Welcome! Hi, I’m Cordelia Frost, but you might know me better as Phyrra. I’ve been creating content about indie beauty, alternative goth fashion, and lifestyle since May 2008, and I’m still just as obsessed with eyeshadow and black clothing as I was on day one.
I’m a one-woman operation based in the Netherlands, which means when you work with me, you get me: my genuine opinion, my real experience, and my honest voice. No beige, no filler, no fluff.
About Me
I have very fair neutral cool skin and deep-set blue-green eyes, which means I’ve become genuinely expert at navigating makeup for pale and sensitive skin. I specialize in indie beauty reviews, eye makeup, swatches, and alternative fashion. My blog is a place for people who want real talk about products from someone who actually uses them.
At home I’m kept company by Nyx, my sleek black standard poodle, and Amaya, my white and brown parti-poodle who I drove 2,100 miles (3,380 km) to rescue. They are perfect and I will not hear otherwise.
My Audience
My readers are passionate, loyal, and highly specific in what they care about. They skew female, primarily based in the USA, UK, Canada, Australia, and Europe, and they are deeply invested in cruelty-free and vegan beauty. They come to phyrra.blog because they trust my honest reviews and want recommendations tailored to fair skin, alternative aesthetics, and indie brands they can’t find coverage of elsewhere. This is not a casual scrolling audience. These are people who read, engage, and buy.
Credentials and Accomplishments
- Blogging since May 2008 with 18+ years of content creation
- Author of Hooded Eyes Makeup Manual by Courtney Nawara, available on Amazon
- Interviewed as an Indie Makeup Expert on Bloom TV by Gayle Guyardo (2022)
- Interviewed by Voyage Tampa as an Indie Makeup Expert (2024)
- Recognized as a 2021 Top Tampa Instagram Influencer by 83 Degrees
- Favorite Blog of 2020 by Indie Mood
- Brand Ambassador for Hot Topic (2019 to 2024)
- Past Brand Ambassador for Cover FX and Cult Nails
- Creator of Phyrra’s Pretty Little Elixir Hair Masque in collaboration with FutureDerm (2013 to 2016)
Where to Find Me
- YouTube: 25,700+ subscribers
- Pinterest: 93,700+ followers
- Facebook: 109,000+ followers
- Instagram: 24,000+ followers
- Threads: 3,500+ followers
- Facebook Super Fans group: 2,000+ members
Legacy Platforms
- Google+: 300,000+ Followers (Platform no longer active)
- Twitter: 14,000+ Followers (Account deleted)
What I Offer
I create content across multiple formats so your brand gets comprehensive, multi-platform coverage:
- In-depth sponsored blog posts with SEO-optimized writing and professional editing
- Swatches, how-to’s, tutorials, and product photography
- Instagram Reels and static posts
- YouTube videos and Shorts
- Pinterest pins across multiple relevant boards
- Facebook page posts and Super Fans group shares
Every sponsored post includes thorough product testing and honest, detailed coverage. I handle everything from writing and photography to posting and promotion across my platforms.
Why Partner with Me
I am one of very few established English-language beauty bloggers based in the Netherlands, which makes me uniquely valuable for indie brands looking to reach both European and North American audiences in one partnership. My blog is monetized through Raptive, which means I meet their traffic and quality standards. My audience has followed me for years, in some cases over a decade, because they trust that I only recommend products I genuinely believe in. That trust is what makes my recommendations convert.
Partnership and Collaboration Opportunities
I work with brands I genuinely believe in, and my audience of 18+ years trusts me because of that. I focus on authentic brand storytelling rather than hard sales tactics, because that’s what actually works for both of us.
Working with me is straightforward: I test the product thoroughly, write the review or create the content, handle all posting and promotion across my platforms, and keep you updated throughout the process. I am low-maintenance to work with and professional in all communications.
A few things to know before reaching out:
- All beauty products must be cruelty-free. No exceptions.
- I do not accept commission-only partnerships.
- Please contact me before sending products, as unsolicited samples are not guaranteed a review.
- I do not accept partnerships involving gambling, crypto, MLMs, vaping, or kratom
Disclosure and Transparency
I am committed to full transparency in accordance with EU consumer protection law, Netherlands advertising regulations (Stichting Reclame Code), and USA FTC guidelines.
- All sponsored or paid content is clearly labeled as AD or Sponsored.
- All content featuring products received free of charge for review purposes is disclosed.
- Posts containing affiliate links are disclosed. Affiliate links mean I may earn a small commission if you purchase through my link, at no extra cost to you.
- I adhere to ethical SEO practices and do not offer paid text links.
- All reviews reflect my honest, unbiased opinion regardless of how a product was obtained.
Ready to Work Together?
Send me an email at hello [at] phyrra [dot] net and let’s talk about what we can create together.